Gary Schwartz: Simon & Schuster Speakers Bureau

Gary Schwartz

Expert on Mobile Shopping and Technology

Gary Schwartz is the CEO of Impact Mobile and Chair of MEF North America. Over the past nine years, he has played a leadership role in mobile technology and its disruptive image on various industries.

Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. After working with UNICEF and the World Bank on educational Web development, he moved to the private sector. He ran a number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002.

In 2006 Schwartz founded the mobile committee for the Interactive Advertising Bureau (IAB). There he spearheaded the production of important industry resources such as the Mobile Buyer’s Guide. This work, explains how agencies and marketers can extend their digital buy into mobile. He was recognized with the IAB award for Industry Excellence in 2009. During this period he also worked with the Media Rating Council (MRC) to establish a joint task force between the IAB and the Mobile Marketing Association (MMA) to develop global, auditable mobile measurement standards.

In 2010, the Mobile Entertainment Forum (MEF) – a global mobile content and commerce advocacy organization – re-elected Schwartz as Chairman of the Board in North America, charging him with the task of developing a mobile commerce practice to service brands, retailers, and content owners. MEF also awarded him an award for Industry Excellence in recognition of his dedication and success. He is now working to develop m-commerce security and privacy guidelines in partnership with MEF and a number of industry groups including the X9 security standards body.

Schwartz has been at the frontlines of the mobile industry for over a decade. His latest book, Fast Shopper, Slow Store, is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

Schwartz is also the author of The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy. We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? The Impulse Economy outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.

In the book and his presentations, Schwartz explains: How to minimize barriers between the shopper and a sale, how marketers can connect and, more important, reconnect with loyal shoppers, and finally discusses how the technology available now—and what’s coming soon—and how to pick a solution that will deliver results.

But like Blink or Freakonomics, this isn’t just a presentation for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing and what we can do to better harness this opportunity.

In recent news, Schwartz was named 2013’s Mobile Commerce Evangelist of the Year by Mobile Commerce Daily, with all judging based purely on merit. He was recognized for overall excellence in mobile commerce, marketing and retail and for his continuous efforts to promote mobile commerce through industry leadership.

Schwartz is the recipient of the Asia and Japan Foundation Fellowship as well as the Macromedia People Choice Award and Dodge Foundation award for innovation. He was born in Zambia and spent much of his youth in mining towns across central Africa. He is alum of Columbia University in New York and the Stanford University Center in Yokohama. He lives with his family in Toronto

Interested in booking Gary Schwartz to speak at your next event?

Contact Simon & Schuster Speakers Bureau.

(866) 248-3049

  • The Battle for George Costanza’s Mobile Wallet
  • Evolution of the Mobile screen from iPad to mobile small screen.
  • The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
  • Politics 2.0: How selling a platform is the same as selling a product

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