Paco Underhill: Simon & Schuster Speakers Bureau

Paco Underhill

World-Renowned Retail Anthropologist, Bestselling Author and Founder & CEO of Envirosell

Paco Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Envirosell’s Fortune 500 client list includes: The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank, Bank of America and Citibank. The firm’s clients also include e-commerce ventures like Yahoo and innovative developers like Simon Properties and Westfield Shopping Malls. Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. Paco is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in the New York Times, Money Magazine, Wall Street Journal, and the Christian Science Monitor. His first book, Why We Buy: The Science of Shopping has been published in 26 languages, and has sold more copies than any other retail book in history. His second book is entitled Call of the Mall: The Geography of Shopping, followed by, a completely revised edition of his classic, witty bestselling book Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond.

Interested in booking Paco Underhill to speak at your next event?

Contact Simon & Schuster Speakers Bureau.

(866) 248-3049
info@simonspeakers.com


  • Why We Buy: The Science of Shopping
  • The State of Retail and Industry Trends How Store Planning Affects Store
  • Performance Signage and Merchandising: Making In-Store Communications Work
  • The Future of Category Management


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