Simon & Schuster Speakers Bureau: Author News
2015 Keeps Rolling for The Innovators

Walter Isaacson writes about cyber security for Time and is doing a number of events for The Innovators this spring.

Jan 12, 2015

NATIONAL BROADCAST
1/12 MSNBC-TV/ “Andrea Mitchell Show” – discussing “The Imitation Game,” Isaacson’s TIME article, and book
2/1 C-SPAN / Book TV /“In Depth with Peter Slen”

PRINT
January SOUTHWEST: the (in flight) magazine – Q&A
1/2 WASHINGTON POST – mention in Fareed Zakaria’s syndicated column, picked up by CNN.com and numerous local papers
1/4 DAILY NEWS (Bowling Green, KY) – review: “[an] exquisite volume. If you are familiar with [Isaacson’s] prior work, you already know the author is a gifted raconteur. His literary style is a perfect marriage of grassroots journalism and superb investigative reporting; Isaacson is able to get close to his subjects without losing his objectivity. The more I read, the more I come to realize this is an increasingly rare talent. At the same time, he makes it look easy….‘The Innovators’ succeeds as a major contribution not only to the history of technology, but also as a testament to the fundamental nature of individuals and their inseparable connection to the culture and society to which they belong.…After reflecting on the incontrovertible evidence provided for this thesis on virtually every page of Isaacson’s masterpiece, it would be difficult to deny the author is not onto something profound. I highly recommend ‘The Innovators’ to anyone searching for a clearer understanding of how computers and their progeny became so infused into every aspect of our daily lives – and what it means for our collective future.”
1/9 on stands TIME – Original piece about internet security, byline mentions book (1/19 issue)

ONLINE
January Commentary (iPad edition) – 2nd serial excerpt (subrights)
1/3 Wired.com – Geek’s Guide the Galaxy podcast interview - 12/15 taped
1/4 Leadership & Learning w/ Kevin Eikenberry – mention of book in review of American Sketches
1/8 Big Think – Video interview and article about crowdsourced authorship, features book

REGIONAL BROADCAST
1/8 San Francisco/ KQED-FM (NPR affil) – airs event at the Computer History Museum

EVENTS
1/5 Boca Raton, FL/ private event with GE (purchasing 700 books thru Hooks Books/Politics & Prose)
1/7 Washington, DC/ AEI Center for Internet, Communications and Technology Policy (Off-Site Books sells)
1/13 Washington, DC/ State Dept. (no sales)
1/14 NYC/ Digital Book World (no sales)
1/14 NYC/ University Club (McNally Jackson sells)
1/15 NYC/ CBS internal event (orders books from S&S)
1/15 NYC/ Union Club Book Night (Corner Bookstore sells)
1/20 Washington, DC/ Smithsonian & US Patent Office –panel on American Innovation (Smithsonian sells)
1/25 New Orleans/ CASE-NAIS Conference (ordering 1100 books)
1/26 Golden, CO/ WSB: Colorado School of Mines
3/8 NYC/ 92 Y – part of the Genius series (B&N sells)
3/16 Austin/SXSW – in conversation with Megan Smith, U.S. Chief Technology Officer
3/25-27 San Francisco/ S&S Speakers Bureau – details tk
4/18 NYC/ NY Historical Society – Weekend with History keynote (museum store sells)
5/4 Washington, DC/ WSB: Assoc for Advanced Life Underwriting
5/7 Nashville/ WSB: Vanderbilt University
5/18 Bethlehem, PA/ Lehigh University Commencement Address
5/30 Orlando, FL / WSB: DLY Piper event

MARKETING
* Custom site, featuring interactive timeline, now live at TheInnovatorsBook.com
* Walter TV! Multi-video Studio 4 series with more to come throughout the launch—to be syndicated exclusively similarly to excerpts
- Collaborative Genius: http://youtu.be/1wRU_STOg_c
- Women of the Digital Age: http://youtu.be/evVU2-qdMgY
- The Invention of Video Games: http://youtu.be/1l8dOTO-e9U
- History in 5: 5 Things You Need to Know About the Creation of the Computer
- Unsung Heroes of the Digital Age, https://www.youtube.com/watch?v=xnE5oZEEQeU
*Online profile
*Facebook, 13,200 fans (his posts are shared widely, without any paid ads behind them)
*Twitter, 21.6K followers

BEST OF 2014 LISTS
• NEW YORK TIMES: “Janet Maslin’s Top 10 Favorite Books of 2014: link
• WASHINGTON POST: “50 notable works of nonfiction” link
• FINANCIAL TIMES: “Best Books of 2014” in Business category: link
• HOUSTON CHRONICLE - Best Books of 2014
• KIRKUS: “Best Nonfiction Books of 2014” (full list)
• Amazon’s Best of 2014 – included in 4 sections: Top 100 in Print, Nonfiction (full Nonfiction list), Business & Investing (full business list), History (full history list)
• NBCNews.com – Top Science and Tech Books of 2014
• GoodMorningAmerica.com/Yahoo.com – best books of 2014 link
• NPR/ “Science Friday” – best science books of 2014: listen (Ira Flatow recommends THE INNOVATORS first!)
• Bloomberg.com ¬– THE INNOVATORS considered among best books of 2014 from recommendations by President of Goldman Sachs Abby Joseph Cohen, former US Treasury secretary Henry M. Paulson, and former Federal Reserve chairman Alan Greenspan
• WALL STREET JOURNAL – “12 Months of Reading”: Mohamed El-Erian recommends THE INNOVATORS
• FORBES - Turning the Page on 2014: “Isaacson's book offers a magisterial, detailed sweep, from the invention of the steam engine to the high-tech marvels of today, with profiles of the great innovators who made it all happen. Among the book's excellent advice is this gem from computing pioneer Howard Aiken: ‘Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats.’”
• SACRAMENTO BEE –Gail Sheehy recommends THE INNOVATORS
• Marginal Revolution (Tyler Cowen’s blog) – Best nonfiction books of 2014